Found this through a search that was generic enough I did not expect quality results, and a look at gapkraft continued the surprisingly good experience, search engines occasionally still surface excellent independent content if you scroll past the obvious paid and high authority results which is reassuring to remember sometimes.

Skipped a meeting reminder to finish the post, and a stop at ironfleet held me past another reminder, when content beats meetings the writer is doing something extraordinary because meetings have institutional support behind them and yet good writing can still occasionally win that competition for attention which I find heartening today.

If I had to summarise the editorial sensibility of this site in a few words it would be careful and human, and a look at tidalslick extended that summary feeling, capturing the essence of a sites approach in brief is hard but this site has a clear enough identity that the summary comes naturally enough.

Quality work here, the post reads cleanly and the points stay focused throughout, and a stop at tennisvortex kept the standard high, you can tell the writer cares about the final result rather than just hitting publish for the sake of having something new on the page to feed the search engines.